As AI continues to make headlines by automating anything from warehouses to calls centres, creative professionals find solace in the claim that the technology will never be smart enough to be a truly original thinker. Jean-Baptiste Le Divelec, creative copywriter at Fred&Farid Shanghai, has always been fascinated by neural networks and deep learning, so with some friends he fed a neural network a decade's worth of Nike commercials to see if it could write something original and inspiring. The result -- which JB named'AI and Kennedy' -- is a erratic journey of motivation bordering on the unintelligible. "But between these absurd funny lines, I observed, with a chill, a touch of genius," says JB.