Did you know 83% of business owners, executives and managers consider Artificial Intelligence (AI) a top priority for their business strategy, while 37% of organisations claim to have already implemented AI technology in some form? With every new AI technology or machine learning breakthrough, business leaders are increasingly recognising the strength of AI. Customer service departments are starting to choose AI virtual assistants that provide real-time support, while other companies are using AI to predict consumer behaviour to tailor offers and marketing materials more effectively. It's no secret that marketing is essential in helping businesses create and establish long-lasting relationships with their audiences, and marketing for technology businesses is no different. Technology is ever-changing, so it's crucial that technical companies adapt and focus on the long-term to keep up with the evolving market.

The entire written works of mankind in all languages from the beginning of recorded history is around 50 petabytes. One petabyte is about 20 million four drawer filing cabinets filled with text. Google processes about 20 petabytes per day so in three days they would have processed everything we have written – ever. Meanwhile, data centres now annually consume as much energy as Sweden. By 2025 they'll consume a fifth of all of Earth's power.