Collaborating Authors

techinfoplace software pvt ltd

Techinfoplace Softwares Pvt Ltd.


Problem Statement A target marketing campaign for a bank was undertaken to identify a segment of customers who are likely to respond to an insurance product. Here, the target variable is whether or not the customers bought insurance product and it depends on factors like Product usage in three months, demographics, transaction patterns as like deposit amount, checking account, a branch of the bank, Residential information (like urban, rural) and so on.