AI (artificial intelligence) and IA (intelligence augmentation) have been discussed a lot in the industry lately, most recently for me I had the privilege to listen to Chris Stephenson's (APAC Head of Strategy and Planning at PHD Singapore) presentation on AI at mUmBRELLA360 in June. It is a hot topic for the media and advertising industry, but could it have positive implications on recruitment? I'm mainly referring to IA here as this is the computer system which for example Google search and Siri uses and which we have proven works. Pure AI, which is a computer system that reproduces human cognition, is yet to fully be proven. So, currently recruitment is very reactive - a need in the business is identified, e.g. a person leaves the business and a replacement is needed, or the business has grown and more resources are needed, or a project has been sold and now needs to be delivered, or new technology has emerged and we need someone with those skills to be competitive in the market, either way, we are mostly reactive in our recruitment.