Nvidia has gained attention in recent years with its booming data center business, which sells chips used in artificial intelligence work such as natural language processing. But the company's roots are in graphics chips, which still provided 59% of its $26.9 billion in revenue in its most recent fiscal year. In a streamed online keynote address, Nvidia Chief Executive Jensen Huang on Tuesday introduced the company's newest "Ada Lovelace" series of graphics chips, named for the 19th-century British mathematician regarded as an early pioneer in computer science. The flagship GeForce RTX 4090 model of the chip will sell for $1,599 and go on sale on Oct. 12. Two less costly RTX 4080 models will start at $899 and $1,199, respectively, and go on sale in November.

Sept 20 (Reuters) - Nvidia Corp (NVDA.O) on Tuesday announced new flagship chips for video gamers that use artificial intelligence (AI) to enhance graphics, saying it has tapped Taiwan Semiconductor Manufacturing Co (2330.TW) to make the processors. Nvidia has gained attention in recent years with its booming data center business, which sells chips used in artificial intelligence work such as natural language processing. But the company's roots are in graphics chips, which still provided 59% of its $26.9 billion in revenue in its most recent fiscal year. In a streamed online keynote address, Nvidia Chief Executive Jensen Huang on Tuesday introduced the company's newest "Ada Lovelace" series of graphics chips, named for the 19th-century British mathematician regarded as an early pioneer in computer science. The flagship GeForce RTX 4090 model of the chip will sell for $1,599 and go on sale on Oct. 12.