This AI Grandma Is Going Viral. Is She the Future of Influencing? Granny Spills, an AI influencer, has amassed millions of followers on social media. Granny Spills, an AI influencer, has amassed millions of followers on social media. Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram.

Say what you will about Kim Kardashian--at least she's a human. The next generation of the famous-for-being-famous are being engineered from scratch. They're synthetic stars--algorithmically generated characters who have millions of Instagram followers, show up in glossy magazines, and have songs on Spotify. She models for the likes of Prada and Calvin Klein, her first single came out last year, and she has sponsorship deals with companies like Samsung. Among her pals: Bermuda, a rule-breaking bad girl who models and touts brands, and Blawko, an L.A.-based Gen-Zer who likes fast cars and Absolut vodka, and who is never seen without his trademark scarf covering his nose and mouth.