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swipe night


Report: Tinder expands 'Swipe Night' globally after matches rise 26 percent over typical night

Daily Mail - Science & tech

Tinder's interactive choose-your-own-adventure series will expand to users globally after a successful roll out. According to a report from CNN, the dating service's first-ever foray into pre-recorded content, called'Swipe Night', translated to a 26 percent increase in matches over a typical Sunday night with a 12 percent increase in messages. The company reportedly plans to expand outside of the US to all of its users across the globe starting February 2020. The series, which'aired' on the app this month, allows users to match with other dating hopefuls by clicking their way through an interactive narrative. It's designed to match users based on the choices they make during a short'first-person apocalyptic adventure.'


Tinder to launch choose-your-own-adventure style series that connects people based on their choices

Daily Mail - Science & tech

Swiping is no longer the only way to find matches on Tinder. In a choose-your-own-adventure style series set to be rolled out next month, users will be able to match with other dating hopefuls by clicking their way through an interactive narrative. 'Swipe Night,' as Tinder is calling it, will air on October 6 and is designed to match users based on the choices they make during a short ''first-person apocalyptic adventure.' All of the episodes will be'live', so-to-speak, with each being available for viewing only between the hours of 6 pm and midnight during a respective users' local time. The series will consist of short five-minute videos during which users are periodically given seven seconds to choose what happens next.