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Swedish Agency ANR BBDO Starts the World's First Trade Union for Artificial Intelligence – Marketing Communication News
Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model is part of that journey. TCO, The Swedish trade union confederation, illustrates this in a new campaign where the future labour market is portrayed as Artificial Intelligence. Artificial Intelligence (AI) is a computer program that tries to emulate human thinking and behaviour can learn and improve on its own. AIs are already a big part of our daily lives. They help us find what we need on Google and they handle customer service for many large organisations and companies, around the clock – and now they had enough.