swap store visit
70% will swap store visits for voice assistants by 2022
Chatbots and voice assistants have been derided for providing limited functionality and stilted conversations that frustrate consumers. Capgemini's survey indicates that voice assistants have come a long way in the past few years to improve customer satisfaction and are on course to save money for companies by automating a broader range of services now handled by humans. More than three-quarters of businesses (76%) have seen quantifiable benefits from voice or chat assistants, while 58% said that the benefits had met or exceeded their expectations, per Capgemini. Some businesses have been able to cut their customer service costs by more than 20% as consumers turned to voice assistants instead of humans, but that benefit hasn't translated into broader adoption among companies. Fewer than 50% of the top 100 businesses in the automotive, consumer products and retail, and banking and insurance industries have voice assistants or chatbots, Capgemini's survey found.