An explosion in available data on consumers, and the ability to process this data for intelligent recommendations, is creating an exciting transformation in financial services. Organizations that can leverage this opportunity will be in a position to provide personalized financial and non-financial recommendations that were impossible just a few years ago. In his bestselling book Homo Deus: A Brief History of Tomorrow, Yuval Harari writes at length about the onset of a new worldview he believes will revolutionize humankind. He calls this worldview dataism – the belief that super intelligent computer algorithms will become so precise that we will trust them to essentially run our lives. We see early stages of dataism today.