We consider the problem of nonnegative submodular maximization in the online setting. At time step t, an algorithm selects a set St C 2V where C is a feasible family of sets. An adversary then reveals a submodular function ft. The goal is to design an efficient algorithm for minimizing the expected approximate regret. In this work, we give a general approach for improving regret bounds in online submodular maximization by exploiting "first-order" regret bounds for online linear optimization. For monotone submodular maximization subject to a matroid, we give an efficient algorithm which achieves a (1 c/e ε)-regret of O( p kTln(n/k)) where n is the size of the ground set, k is the rank of the matroid, ε > 0 is a constant, and cis the average curvature. Even without assuming any curvature (i.e., taking c = 1), this regret bound improves on previous results of Streeter et al. (2009) and Golovin et al. (2014). For nonmonotone, unconstrained submodular functions, we give an algorithm with 1/2-regret O( nT), improving on the results of Roughgarden and Wang (2018). Our approach is based on Blackwell approachability; in particular, we give a novel first-order regret bound for the Blackwell instances that arise in this setting.

Another example is when expected advertising revenue if we set τ = max{f(X): X U}, SCP asks to find the set of minimum size in U that achieves measure how effectively a subset X summarizes the entire dataset U [Tschiatschek et al., 2014].

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