There's simply no Plan B for submarine cables, which are the size of a common garden hose and are situated in the abysses of oceans the world over. This means that as an industry, we must continually innovate, adopt, and adapt to ensure these submerged engineering marvels continually evolve to meet the ever-changing demands from end-users, both humans and machines. Spatial Division Multiplexing (SDM) submarine cables, Open Cables, Shannon's Limit, and the increasing adoption of Artificial Intelligence and Machine Learning are hot topics across the submarine network industry. Increasingly, technologies borne in data centers and terrestrial networks are finding their way into submarine networks, and that's a good thing. The network can and should be viewed from end-to-end along the entire service path, overland and undersea, and increasingly, right into data centers.