The cantonal government announced that Geneva would take part in a European feasibility study into using drones for personal transportation. Geneva with the ability to innovate was the ideal candidate to represent Switzerland in the European Union-led project. The project which comes under the Urban Air Mobility (UAM) initiative aims to put urban mobility into the third dimension and also aims to assess public interest for the idea of drone taxis. "This project is a first step towards implementing the canton of Geneva drone vision published in November 2017," said cantonal and city government minister Pierre Maudet. "In a region that is growing rapidly and where traffic is becoming more and more saturated, public bodies have the responsibility to explore new ways of addressing the challenges of tomorrow," said Luc Barthassat, the Geneva transport minister.