AI is certainly being used to attempt to solve many of the world's big problems, such as health treatment, societal security, and the water shortage crisis. But Everest Group research suggests that 53 percent of enterprises do not – or are not able to – differentiate between AI and intelligent automation and what they can do to help them compete and grow. This trivialization of AI is both eye opening and frustrating. While it's true that automation of back-office services is one strong case for AI adoption, there are many more that can deliver considerable value to enterprises. Examples we've researched and written about in the past year include intelligent architecture, front-to-back office transformation, talent strategies, and AI in SDLC.