A new artificial intelligence programme may be set to upset a lot of freeloading Netflix customers and help the video streaming company gains billions of dollars in lost revenue. Currently, Netflix customers can share their password with friends and family, but new software from a United Kingdom start-up Synamedia looks ready to put an end to that by determining where users are logging into their accounts, reports 7News. Introduced at the 2019 Consumers Electronic Show, the AI allows streaming sites to understand the behaviour of users, including seeing if their account is being accessed in different locations away from where the user typically views Netflix content. Up to 35 percent of millennials share passwords for streaming sites according to a study by media research firm Magid. A Parks Associate study found nearly NZD1.8 billion is lost to account sharing each year.