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Why AI music will let human artists be less like machines
We believe in the power of music to inspire"... so proclaims the new Apple Music for Business landing page. As a concept, music for business is booming, but when brands talk about'music' can we take them at face value? Is it really'music', stripped of all context, that allows brands to build emotional connections and affinity - or is it the people who make that music? As a lover and creator of music myself, I see musicians as creatively equal to filmmakers. Their purpose is not only to be synced to film or video.