In the digital streaming landscape, it's becoming increasingly challenging for artists and industry experts to predict the success of music tracks. This study introduces a pioneering methodology that uses Convolutional Neural Networks (CNNs) and Spotify data analysis to forecast the popularity of music tracks. Our approach takes advantage of Spotify's wide range of features, including acoustic attributes based on the spectrogram of audio waveform, metadata, and user engagement metrics, to capture the complex patterns and relationships that influence a track's popularity. Using a large dataset covering various genres and demographics, our CNN-based model shows impressive effectiveness in predicting the popularity of music tracks. Additionally, we've conducted extensive experiments to assess the strength and adaptability of our model across different musical styles and time periods, with promising results yielding a 97\% F1 score. Our study not only offers valuable insights into the dynamic landscape of digital music consumption but also provides the music industry with advanced predictive tools for assessing and predicting the success of music tracks.

Music popularity prediction has garnered significant attention in both industry and academia, fuelled by the rise of data-driven algorithms and streaming platforms like Spotify. This study aims to explore the predictive power of various machine learning models in forecasting song popularity using a dataset comprising 30,000 songs spanning different genres from 1957 to 2020. Methods: We employ Ordinary Least Squares (OLS), Multivariate Adaptive Regression Splines (MARS), Random Forest, and XGBoost algorithms to analyse song characteristics and their impact on popularity. Results: Ordinary Least Squares (OLS) regression analysis reveals genre as the primary influencer of popularity, with notable trends over time. MARS modelling highlights the complex relationship between variables, particularly with features like instrumentalness and duration. Random Forest and XGBoost models underscore the importance of genre, especially EDM, in predicting popularity. Despite variations in performance, Random Forest emerges as the most effective model, improving prediction accuracy by 7.1% compared to average scores. Despite the importance of genre, predicting song popularity remains challenging, as observed variations in music-related features suggest complex interactions between genre and other factors. Consequently, while certain characteristics like loudness and song duration may impact popularity scores, accurately predicting song success remains elusive.

Playlist recommendation involves producing a set of songs that a user might enjoy. We investigate this problem in three cold-start scenarios: (i) cold playlists, where we recommend songs to form new personalised playlists for an existing user; (ii) cold users, where we recommend songs to form new playlists for a new user; and (iii) cold songs, where we recommend newly released songs to extend users' existing playlists. We propose a flexible multitask learning method to deal with all three settings. The method learns from user-curated playlists, and encourages songs in a playlist to be ranked higher than those that are not by minimising a bipartite ranking loss. Inspired by an equivalence between bipartite ranking and binary classification, we show how one can efficiently approximate an optimal solution of the multitask learning objective by minimising a classification loss. Empirical results on two real playlist datasets show the proposed approach has good performance for cold-start playlist recommendation.

Being able to predict whether a song can be a hit has impor- tant applications in the music industry. Although it is true that the popularity of a song can be greatly affected by exter- nal factors such as social and commercial influences, to which degree audio features computed from musical signals (whom we regard as internal factors) can predict song popularity is an interesting research question on its own. Motivated by the recent success of deep learning techniques, we attempt to ex- tend previous work on hit song prediction by jointly learning the audio features and prediction models using deep learning. Specifically, we experiment with a convolutional neural net- work model that takes the primitive mel-spectrogram as the input for feature learning, a more advanced JYnet model that uses an external song dataset for supervised pre-training and auto-tagging, and the combination of these two models. We also consider the inception model to characterize audio infor- mation in different scales. Our experiments suggest that deep structures are indeed more accurate than shallow structures in predicting the popularity of either Chinese or Western Pop songs in Taiwan. We also use the tags predicted by JYnet to gain insights into the result of different models.