SaaS companies SiteZeus and Spatial.ai have teamed up to offer growing brands a cutting-edge customer segmentation platform: SiteZeus Market, powered by PersonaLive. Equipped with unprecedented insights, marketers across all industries can now craft highly tailored campaigns and deploy them efficiently. The end result: an increased return on every marketing dollar spent. This new technology empowers companies to truly understand their customers by transcending the limitations of traditional demographic data and surveys. A brand can now identify, analyze, and target its top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.