The simulation hypothesis suggests that we live in a computer simulation. That notion has attracted significant scholarly and popular interest. This article explores the simulation hypothesis from a business perspective. Due to the lack of a name for a universe consistent with the simulation hypothesis, we propose the term simuverse. We argue that if we live in a simulation, there must be a business justification. Therefore, we ask: If we live in a simuverse, what is its business model? We identify and explore business model scenarios, such as simuverse as a project, service, or platform. We also explore business model pathways and risk management issues. The article contributes to the simulation hypothesis literature and is the first to provide a business model perspective on the simulation hypothesis. The article discusses theoretical and practical implications and identifies opportunities for future research related to sustainability, digital transformation, and Artificial Intelligence (AI).

It is not often that a comedian gives an astrophysicist goose bumps when discussing the laws of physics. But comic Chuck Nice managed to do just that in a recent episode of the podcast StarTalk. The show's host Neil deGrasse Tyson had just explained the simulation argument--the idea that we could be virtual beings living in a computer simulation. If so, the simulation would most likely create perceptions of reality on demand rather than simulate all of reality all the time--much like a video game optimized to render only the parts of a scene visible to a player. "Maybe that's why we can't travel faster than the speed of light, because if we could, we'd be able to get to another galaxy," said Nice, the show's co-host, prompting Tyson to gleefully interrupt.

Problem is that all of this hinges on his assumption that the simulating realm that creates our universe appears to be just like this simulated realm all about us. Is this not a class violation? In fact, we know nothing about the simulating realm that would create us other than the fact that it can host Turing machines, or universal computation. This in itself is an interesting attribute and says much, but it does not say what the speaker suggests. Nick looks about at this present level, he draws upon the characteristics of worlds at this level, he draws out how worlds at this level could host technologically mature realms that could simulate other realms.

Last week, Elon Musk, the billionaire founder of Tesla Motors, SpaceX, and other cutting-edge companies, took a surprising question at the Code Conference, a technology event in California. What, a man in the audience asked, did Musk make of the idea that we are living not in the real world, but in an elaborate computer simulation? Musk exhibited a surprising familiarity with this concept. "I've had so many simulation discussions it's crazy," Musk said. Citing the speed with which video games are improving, he suggested that the development of simulations "indistinguishable from reality" was inevitable.