A consortium of Silicon Valley's biggest names are uniting around one common cause. Google, Facebook, IBM, and Microsoft are launching a new non-profit dedicated to developing the public's understanding of artificial intelligence as well as establishing ground rules for researchers to use in future projects, reported The Guardian. The name of the venture is the Partnership on Artificial Intelligence to Benefit People and Society. Its board will have equal representation with members coming from the corporate and non-corporate sectors. As a scientific community, we are still a long way from being able to do things the way humans do things, but we're solving unbelievably complex problems every day and making incredibly rapid progress," said Amazon's Director of Machine Learning Science and Core Machine Learning Ralf Herbrich in a statement. "This partnership will ensure we're including the best and the brightest in this space in the conversation to improve customer trust and benefit society.