Paul Roetzer: There's no general artificial intelligence where you buy a marketing platform and it does your email, social, advertising, etc. – you have to teach it. When you get started, you're looking for repetitive tasks that take a lot of time and energy or that would be more valuable with intelligent automation. Then you find a solution that's built to do that. Sometimes it's in your existing technology – you may be working with a major tech platform company with built-in AI features. Start by turning on new features that do things smarter, then find vendors building things like email send-time optimization, media buying optimization, email subject line writing, or social media sharing.

An actor's life is often portrayed as a struggle to get to the top, but now scientists claim to have created an AI that can predict success in show business. Mathematicians at Queen Mary University, London, say they can accurately predict whether an actor's career has peaked - or if their most successful days still lie ahead. They discovered that an actors' most productive year - defined as the year with the largest number of credited jobs - is towards the beginning of their career. Clear signals preceding and following the'annus mirabilis' (AM) enable them to predict with around 85 per cent accuracy if it has passed or not. An actor's life is often portrayed as a struggle to get to the top, but now scientists claim to have worked our a formula to predict success in show business.