For the larger part of my SEO career, I was leading a team of a dozen marketing specialists working on multiple SaaS or affiliate projects. At one point, I asked myself whether I could utilize my data science expertise to get better marketing results. Obviously, the answer was'yes', but what surprised me was the fact that I got some outcomes far better than what I had expected. While I'm sure many SEO specialists or even advanced tools are doing what I did -- in one way or another -- I also feel the techniques I'm about to describe aren't as popular as they could be. Here is how I used machine learning to effortlessly drive organic traffic to my client's websites.

Data science is one of the hottest topics in the market nowadays. It is one of those industries that has revolutionized the world. It associates two chief technologies, big data and artificial intelligence, and utilizes them to examine and process datasets. It also uses machine learning, which helps to strengthen artificial intelligence. Data science has thoroughly improved and modernized every industry it has touched, including marketing, finance, social media, SEO, etc.

As 2019 kicks into gear, it's time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it's hard to keep up with all of the changes. So, if you are anxious to know what is in store for you with SEO in 2019, here are 13 trends to be aware of. First in the list of interesting SEO trends that will emerge in 2019 is linked to the path-breaking concept called Artificial Intelligence (AI). AI is expected to revolutionize the way in which internet users conduct online research using keywords.

In the light of recent growth concerning Artificial Intelligence (AI), we – marketers, are left both a little worried and excited when it comes to the future of our jobs. See now, SEO is crucial. A lot, and I mean very many SEO specialists try their best to optimize websites for SEO, write unique content, find guest post opportunities from highly authoritative websites and so on and so forth. Thanks to the buzzword of nowadays online world, I'm speaking about AI, performing SEO is getting easier day by day. But a question arises here, how much of that interference do we need and how do we keep the balance between what AI can do and what will be left for human specialists to work on?