"What is your customer acquisition strategy?" is a typical question for startups. And many of the 40 companies pitching in eight categories during the 13th annual SXSW Pitch Event showed they had a clear roadmap for attracting ideal customers to grow their businesses. A few highlights from this year's incredible group of SXSW Pitch finalist include: Using XR, holoride takes everyday car rides and transforms them into hyper-immersive experiences by capturing the real-time physical feedback of the vehicle you're in, making every journey fun for children and adults. If you're behind the wheel, MicroTraffic makes it safer to drive by measuring near-misses at intersections with AI technology. Other companies aim to help often overlooked populations.