MILAN – Massimo Zanetti Beverage Group is pleased to announce the launch of its first unmanned twenty-four hour self-service Robocup robotic café in Shenzhen, a city known as the hub for Artificial Intelligence and Information Technology in China. This unique café delivers a fully automated coffee experience where customers can order their coffee – either on a large touch screen menu or through a mobile device. This innovative robotic-driven café marks a milestone for Segafredo Zanetti as the first Italian coffee brand to offer freshly brewed hot and cold coffee via a fully automated operating system, complete with a cup lid covering system in an enclosed environment for food safety. The project was made possible thanks to the special partnership of Robocup China. Supported by e-payment systems and a QR Code drink collection system, customers can now enjoy an authentic Italian coffee any time of the day at their convenience.