seamless middle east open
Seamless Middle East opens with emphasis on artificial intelligence
The 19th edition Seamless Middle East 2018, the Middle East's most dynamic summit and large-scale exhibition bringing together the converging worlds of commerce, fintech, retail and payments, officially opened today at Dubai International Convention Centre. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, on Sunday inaugurated the show, where over 350 regional and international exhibitors from across the globe pave the way for seamless transactions and experiences across the entire e-commerce value chain. During the official tour, Lt. General Sheikh Saif bin Zayed Al Nahyan witnessed live demonstrations and received a briefing from key exhibitors about projects, as well as their efforts and initiatives aimed at using the latest smart technologies set to revolutionize the entire payments, ecommerce and retail ecosystem. Speaking during the opening ceremony, Nassir Ghrous, SVP Banking and Payments, CISMEA region, Gemalto said: "The arrival of a new generation of solutions built around machine learning or Artificial Intelligence is finally addressing security and convenience questions. As much as convenience matters to consumers, so does security. For banks, addressing both convenience and security is a must as 44% of customers would leave their bank in the event of a security breach. Users expect their banks to be at the forefront of technological innovation to ensure a seamless digital banking experience. Seamless Middle East brings the right players to share latest technologies in this arena."