Attention guides our gaze to fixate the proper location of the scene and holds it in that location for the deserved amount of time given current processing demands, before shifting to the next one. As such, gaze deployment crucially is a temporal process. Existing computational models have made significant strides in predicting spatial aspects of observer's visual scanpaths (where to look), while often putting on the background the temporal facet of attention dynamics (when). In this paper we present TPP-Gaze, a novel and principled approach to model scanpath dynamics based on Neural Temporal Point Process (TPP), that jointly learns the temporal dynamics of fixations position and duration, integrating deep learning methodologies with point process theory. We conduct extensive experiments across five publicly available datasets. Our results show the overall superior performance of the proposed model compared to state-of-the-art approaches. Source code and trained models are publicly available at: https://github.com/phuselab/tppgaze.

Modeling visual saliency in graphical user interfaces (GUIs) allows to understand how people perceive GUI designs and what elements attract their attention. One aspect that is often overlooked is the fact that computational models depend on a series of design parameters that are not straightforward to decide. We systematically analyze how different design parameters affect scanpath evaluation metrics using a state-of-the-art computational model (DeepGaze++). We particularly focus on three design parameters: input image size, inhibition-of-return decay, and masking radius. We show that even small variations of these design parameters have a noticeable impact on standard evaluation metrics such as DTW or Eyenalysis. These effects also occur in other scanpath models, such as UMSS and ScanGAN, and in other datasets such as MASSVIS. Taken together, our results put forward the impact of design decisions for predicting users' viewing behavior on GUIs.