"Powered by advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery," it said. "Einstein's models will be automatically customized for every single customer, and it will learn, self-tune, and get smarter with every interaction and additional piece of data." John Ball, the program's general manager, said in a news article from USA Today that Salesforce Einstein AI will take the burden of the executives and sales team to find patterns in customer behavior in the hopes of sustaining or expanding that relationship. Without getting too technical, the computer will study the data and craft a model as well as detect patterns "that aren't as easy for humans to detect." The Salesforce Einstein AI unburdens businesses without the resources to hire expert personnel.