Artificial intelligence is going to transform and impact many jobs, and it is up to the companies building the technology and government agencies regulating it to make sure it is a force for good, Salesforce CEO Marc Benioff said during a conversation with IBM CEO Ginni Rometty during the IBM InterConnect conference in Las Vegas Tuesday. The two companies earlier this month announced a surprise AI partnership. The companies will combine aspects of their respective AI technologies -- IBM's Watson and Salesforce's Einstein -- in a new bid to win customers in the emerging world of cloud-based artificial intelligence. For example, they say, Watson could analyze shopping patterns, weather and retail data, working in conjunction with Salesforce Einstein to help a retailer send automated personalized marketing emails to customers. Benioff and Rometty said they traveled to the White House last week to talk about how AI will impact jobs.