With the growth in the drone industry, topics such as safe integration of drones into airspace, and issues of personal privacy are something that could rise. Responding to such situations, DJI announced: the creation of an Alliance for Drone Innovation. The new organization assembles a wider range of stakeholders to support the economic safety, innovation and expansion of drones. ADI states that a healthy recreational drone ecosystem is necessary for the development of hardware, software and talent required to nurture a drone industry. ADI also appreciates the FAA's Know Before You Fly campaign and also supports the creation of a microcategory for drone operations.