Walk This Way, produced by Rick Rubin, is another great example. By 1986, hip hop originators Run DMC boasted serious local hero status. Jam Master Jay, the group's DJ, had used the iconic breakbeat from Aerosmith's track, but the aging rock band had no idea who Run DMC were. When Rubin suggested Run DMC cover Walk This Way in collaboration with Aerosmith, the rap group needed some serious persuading to re-interpret the, by words of MC Run, "hillbilly gibberish" lyrics. The unlikely collaboration took the world by storm, giving Run DMC the first multi-platinum hip hop record and slingshotting the underground genre into the mainstream culture it is today.