How much should you spend? Should you buy one now or wait? And, of course, should you go with Nvidia or AMD? On the CES floor, PCWorld's Adam Patrick Murray joined forces with Tom's Hardware executive editor Senior Editor Jarred Walton for a chin wag on the state of the GPU market. You can see their full discussion in our YouTube video below.

The Nvidia GeForce RTX 4080's slow-paced announcement and eventual launch has been… a fascinating road. From its mis-named little brother getting "unlaunched" to the RTX 4080 Founders Edition being the same size as the massive RTX 4090 for some reason, to the melting 12VHPWR power connectors--which are still on this card, yes. Nvidia has quite the PR battle with the $1,200 GeForce RTX 4080, but if you ignore all the noise, does this new card deliver the goods for content creators? Thankfully, performance-wise it does mostly live up to the hype; I just find myself wishing we had higher VRAM capacities on such expensive graphics cards. This review is focused on work, instead of play, similar to my recent RTX 4090 content creation analysis.

After weeks of teases, Nvidia's newest computer graphics cards, the "Ada Lovelace" generation of RTX 4000 GPUs, are here. Nvidia CEO Jensen Huang debuted two new models on Tuesday: the RTX 4090, which will start at a whopping $1,599, and the RTX 4080, which will launch in two configurations. The pricier card, slated to launch on October 12, occupies the same highest-end category as Nvidia's 2020 megaton RTX 3090 (previously designated by the company as its "Titan" product). The 4090's increase in physical size will demand three slots on your PC build of choice. The specs are indicative of a highest-end GPU: 16,384 CUDA cores (up from the 3090's 10,496 CUDA cores) and 2.52 GHz of boost clock (up from 1.695 GHz on the 3090).

More than two excruciatingly long years after the RTX 30-series reveal, a new generation of graphics cards is finally here. Nvidia CEO Jensen Huang unveiled the hotly anticipated GeForce RTX 4090 and not one, but two different RTX 4080 variants during the "Project Beyond" reveal event that kicked off GTC 2022. These graphics cards look absolutely monstrous, full stop, with the RTX 4090 leaving the RTX 3090 Ti stumbling in its wake. But while the performance of these next-gen GeForce GPUs promises to melt your face, the raw speeds are far from the only interesting aspect of this launch. Here are seven must-know facts from the RTX 4090 and RTX 4080 reveal, from ray tracing advancements to staggeringly high new sticker prices for Nvidia's GPUs. Nvidia clearly designed its new "Ada Lovelace" architecture to scream through ray tracing tasks.