The Council of Europe has recently adopted key resolutions concerning AI and its intersection with media and journalism. Should computers write the news? If AI tools remove deliberately misleading information, is that an infringement of freedom of expression, or does it protect public discourse? During the recent Council of Europe Ministerial Conference (10 and 11 June), a final declaration and four resolutions were adopted to address these worries. The resolution domains included digital technologies, safety of journalists, the changing media and information environment, and the impact of the Covid-19 pandemic on freedom of expression.

In many ways, artificial intelligence (AI) is already influencing digital marketing in general, and content marketing in particular. But the truth is, there is so much more to come – so many more changes and improvements that AI will surely bring to content marketing. In this blog post, I'm going to explore some of these changes in order to try to understand what the future holds – read on to discover the 3 ways that artificial intelligence will change content marketing. Before I can discuss the effects of artificial intelligence – also known as AI, machine intelligence and in some cases, machine learning - on content marketing, it's important to first understand what exactly artificial intelligence is. So, what is AI, exactly? Techopedia defines it as "an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

In many ways, artificial intelligence (AI) is already influencing digital marketing in general, and content marketing in particular. But the truth is, there is so much more to come – so many more changes and improvements that AI will surely bring to content marketing. In this blog post, I'm going to explore some of these changes in order to try to understand what the future holds – read on to discover the 3 ways that artificial intelligence will change content marketing. Before I can discuss the effects of artificial intelligence – also known as AI, machine intelligence and in some cases, machine learning - on content marketing, it's important to first understand what exactly artificial intelligence is. So, what is AI, exactly? Techopedia defines it as "an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

Will AI Eventually Take Over The Content Marketing Industry? For the past several years, marketers have been eager to adopt more "automated" solutions. And for the most part, such solutions have been positive acquisitions. Automated software takes over tedious or low-skill tasks that would otherwise prevent marketers from doing more important things, and can crunch numbers more efficiently than even the most experienced human data analysts. In one specific field, content marketing (and the closely related fields of social media marketing and SEO), automation seems to be advancing extraordinarily quickly.

The Associated Press has already used its automated reporting platform Wordsmith to generate things that its human writers also cover, like quarterly earnings and college sports, but now its "robot journalists" are branching out to a new sector -- Minor League Baseball. The publisher will now cover the US minor leagues, feeding data from MLB Advanced Media into the the same software it has used to produce automatic stories for the last two years. Human reporters were used by the AP to cover some Minor League games in 2006, but couldn't cover the full slate of teams and leagues. By using Automated Insights' software and MLBAM's data, the AP can now report on games it previously couldn't without a staff of hundreds of dedicated journalists, the Wordsmith platform covering 142 MLB-affiliated teams across 13 leagues. The AP tried covering Minor League Baseball in 2006 but couldn't report on as many games Automated Insights' software has proved itself accurate in its reporting on other topics so far, but AP's sports division spent a year testing the software to make sure the Minor League write-ups it spat out made sense for fans.