revolutionize digital advertising
A Robot Named Albert Wants to Revolutionize Digital Advertising
While spending on programmatic advertising continues to rise, studies show that advertisers still worry about ad fraud, wherein algorithms mistakenly deliver ad impressions to fake websites without real human traffic. According to the Association of National Advertisers, bot traffic will amount to more than $7 billion in wasted investments globally this year. That has brands thinking twice about going all in with automated advertising.