Looking to overhaul your customer experience strategy? Artificial Intelligence offers tremendous potential to manage customer interactions and significantly improve customer engagement. Customer Experience (CX) is a competitive differentiator and driving force for a business' success. For marketers, it is important to explore powerful opportunities that can drive improved customer engagement and interactions. Artificial Intelligence (AI) is one such field that finds its applications in diverse industries.

Many define artificial intelligence (AI) as machines that can think -- and perhaps even act. As businesses and consumers make decisions every day, AI-infused customer experience solutions that include decision-making components can radically affect how, when, and why customers actively engage. Many brands still rely on gut feel and a cookie cutter approach to govern the majority of their day-to-day sales and customer service decisions, though. They lack the ability to be proactive in automating simple decision-making or providing customer-facing employees with genuine insights to guide their more complex decisions. Often, it's because brands' analytics aren't applied or operational.