This study investigates a range of psychological, lexical, semantic, and readability features of book reviews to elucidate the factors underlying their perceived popularity. To this end, we conduct statistical analyses of various features, including the types and frequency of opinion and emotion-conveying terms, connectives, character mentions, word uniqueness, commonness, and sentence structure, among others. Additionally, we utilize two readability tests to explore whether reading ease is positively associated with review popularity. Finally, we employ traditional machine learning classifiers and transformer-based fine-tuned language models with n-gram features to automatically determine review popularity. Our findings indicate that, with the exception of a few features (e.g., review length, emotions, and word uniqueness), most attributes do not exhibit significant differences between popular and non-popular review groups. Furthermore, the poor performance of machine learning classifiers using the word n-gram feature highlights the challenges associated with determining popularity in creative domains. Overall, our study provides insights into the factors underlying review popularity and highlights the need for further research in this area, particularly in the creative realm.

Online reviews have become essential for users to make informed decisions in everyday tasks ranging from planning summer vacations to purchasing groceries and making financial investments. A key problem in using online reviews is the overabundance of online that overwhelms the users. As a result, recommendation systems for providing helpfulness of reviews are being developed. This paper argues that cultural background is an important feature that impacts the nature of a review written by the user, and must be considered as a feature in assessing the helpfulness of online reviews. The paper provides an in-depth study of differences in online reviews written by users from different cultural backgrounds and how incorporating culture as a feature can lead to better review helpfulness recommendations. In particular, we analyze online reviews originating from two distinct cultural spheres, namely Arabic and Western cultures, for two different products, hotels and books. Our analysis demonstrates that the nature of reviews written by users differs based on their cultural backgrounds and that this difference varies based on the specific product being reviewed. Finally, we have developed six different review helpfulness recommendation models that demonstrate that taking culture into account leads to better recommendations.

In this paper we describe the implementation of a convolutional neural network (CNN) used to assess online review helpfulness. To our knowledge, this is the first use of this architecture to address this problem. We explore the impact of two related factors impacting CNN performance: different word embedding initializations and different input review lengths. We also propose an approach to combining rating star information with review text to further improve prediction accuracy. We demonstrate that this can improve the overall accuracy by 2%. Finally, we evaluate the method on a benchmark dataset and show an improvement in accuracy relative to published results for traditional methods of 2.5% for a model trained using only review text and 4.24% for a model trained on a combination of rating star information and review text.

Online reviews provided by consumers are a valuable asset for e-Commerce platforms, influencing potential consumers in making purchasing decisions. However, these reviews are of varying quality, with the useful ones buried deep within a heap of non-informative reviews. In this work, we attempt to automatically identify review quality in terms of its helpfulness to the end consumers. In contrast to previous works in this domain exploiting a variety of syntactic and community-level features, we delve deep into the semantics of reviews as to what makes them useful, providing interpretable explanation for the same. We identify a set of consistency and semantic factors, all from the text, ratings, and timestamps of user-generated reviews, making our approach generalizable across all communities and domains. We explore review semantics in terms of several latent factors like the expertise of its author, his judgment about the fine-grained facets of the underlying product, and his writing style. These are cast into a Hidden Markov Model -- Latent Dirichlet Allocation (HMM-LDA) based model to jointly infer: (i) reviewer expertise, (ii) item facets, and (iii) review helpfulness. Large-scale experiments on five real-world datasets from Amazon show significant improvement over state-of-the-art baselines in predicting and ranking useful reviews.