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 retailer shun ai technology pymnt


High-End Fashion Retailers Shun AI Technology PYMNTS.com

#artificialintelligence

Earlier this month, Saks Fifth Avenue President Marc Metrick told CNBC that the luxury retailer didn't need fancy artificial intelligence (AI) to help it succeed in the industry, despite the tectonic shift thrusting every other retailer into reliance on such technologies. "When you think about the online versus the offline experience, we don't need AI in our stores. "We have living, breathing, 4,500 style advisors in our stores. The focus for Saks in the luxury space is really [a] kind of convergence between tech and this living, breathing, selling associate." This is not to say that Saks wants to completely leave technology out of its strategy, but it sure doesn't seem to be embracing the future with open arms either.