retailer discover machine learning sell
Retailers Discover Machine Learning Sells More Fashions Customers Love
Cue machine learning, allowing fashion retailers to immediately get a handle on the colors and styles that are selling when demand is peaking, and before it's too late to bring it into stores. During our onsite video conversation, Hannah Vogt, Knowledge Management for SAP Leonardo Machine Learning Foundation at SAP, showed me an example at the recent SAP TechEd Barcelona event. "Advanced machine learning capabilities allow the computer to interpret what a store manager is looking for, and instantaneously pulls together all the information from a company's ERP systems in a way that humans couldn't accomplish all alone," said Vogt. "The manager doesn't have to use transaction codes or any kind of computer-speak to obtain the data needed." Using machine learning, managers could in seconds find out what colors are trending in Paris, and likely to cross the ocean to the United States, staying one step ahead of increasingly fickle and demanding fashion consumers. "Managers can react faster to match trends, triggering production to adjust inventory in stores that's more in synch with up-to-the-minute fashions," said Vogt. "There's no time to lose in the current market, and you have to move faster than the competition in order to survive."