The digital culture is turning out to be a shelter hub for most business that carried out their operations traditionally or in ways that are physical. Retailers too are resorting to the powers of digitalization to ensure better returns on investment. If seen amidst the COVID-19 situation, the picture of retailing and retailers is pretty murky and rickety. With every kind of business being adversely affected, retailers too were not ready for the tolls that pandemic would take, which made them suffer from heavy losses. In order to prevent the adversities from repeating themselves, the retailer community is rushing to build their online presence and adapting to a digital transition.