Rob Pennicott is from Pennicott Wilderness Journeys in Tasmania and Kayla Itsines and Toby Pearce set up and run the global fitness brand Sweat. The founders of both these businesses were inspirational, brave, moving and above all, completely energising. Their stories have some similar themes but what stood out in both cases for me is that they are highly creative people. They are passionate about their ideas, they have created something original out of nothing even when they were told "it will never work" or "you're crazy" by the Nay Sayers and they had, and continue to have, the ability to imagine what could be, and turn that imagination into reality. Whilst both endured their fair share of financial challenges in the early stages, it was never money that drove them.