These employees are often displaced from their managers, working in various departments and timezones, from remote sites such as home offices or traveling weekly to be in the field with customers and prospects. While work from home culture is a growing trend, few businesses are prepared to deploy their full workforce into this unknown.

We are currently seeing an unprecedented global scenario as governments, institutions, and businesses are encouraging entire populations to isolate themselves in response to the spread of COVID-19 (novel coronavirus 2019). While for most businesses, the short-term uncertainty is unnerving, many leaders are viewing this as a litmus test to analyze their remote workforce productivity and effectiveness. Thanks to advances in technology like video-enabled web conferencing and lightning-fast internet speeds, working from remote locations has grown increasingly popular for companies with larger workforces. B2B organizations that employ "knowledge workers" tend to have more lenient practices and more flexible work arrangements--from flextime to remote accommodations. Examples include: software programmers, physicians, pharmacists, architects, engineers, scientists, marketers, sales professionals, design thinkers, accountants, lawyers, and academics.