India's telecom giant Reliance Jio has unveiled an artificial intelligence-based video call assistant that a user can use via their 4G phone with just a call, without having the need for any other application. The announcement came during the India Mobile Congress event held in the capital of the country, New Delhi. The video assistant has been developed by Reliance Jio along with the helping hands from US-based Radisys, a Reliance Industries Ltd subsidiary. Interestingly, the firm at the launch of the service noted that they already have a number of companies like HDFC willing to use the offering. The user can make a normal call via their 4G phone and then by clicking on a video call, a human will answer the question through a pre-recorded video message.

Before Google moves to bring its human-sounding robot calling service Duplex to help users automate their interactions with businesses to international markets, an Indian giant is deploying its own solution to get a jumpstart on the local market. Reliance Jio today unveiled AI-powered Video Call Assistant service that will allow businesses to automate their customer support and other communications. The service, built in collaboration with Radisys, a U.S.-based subsidiary of Reliance Industries, can be accessed via a 4G phone call and does not require installation of any additional app, Jio said. Executives of Reliance Jio demonstrated the technology on Monday at the third installment of Indian Mobile Congress, similar to but not affiliated with the trade show Mobile World Congress. They said they have already courted a number of customers for this service, including HDFC Bank.

Reliance has been going all out when it comes to AI and its implications for the future. Under the leadership of Akash Ambani, Reliance is making strides in AI this year. The young leader is hiring the brightest minds in the country to create an area of excellence that can impact the telecom market in a huge way. The team at Reliance is also looking at applications under machine learning and blockchain so that the company can benefit from its potential. The company is taking advantage of the multi-billion-dollar opportunity that lies in the AI space in India.