Some people think that Artificial Intelligence (AI) is nothing more than a buzzword, but in reality (not artificially!) the use of AI is increasing all around the World in many areas – and none more so than the e-commerce sector. Retail in e-commerce is continuously growing at an impressive rate globally, with total sales values more-or-less doubling from $1.4bn to $2.8bn from 2014 to 2018, according to Statista. At the same time as sales are increasing, the use of AI is on the rise too: Gartner predicts that 25% of customer service operations will be using virtual customer assistants by 2020, whilst Servion Global Solutions say that AI will power 95% of all customer interactions, including live telephone and online conversations, by 2025. Find out where different corporations are incorporating AI and machine learning into the everyday running of their businesses. The North Face is a large e-commerce retailer in the clothing and outerwear industry and they are a great first example of a company using AI to help them better understand their customers' wants, needs and buying habits.