PHOENIX and LAS VEGAS, Aug. 03, 2022 (GLOBE NEWSWIRE) -- Today at Inman Connect Las Vegas, Chime Technologies, an award-winning real estate technology innovator, introduced the company's latest natively-built platform capability, Social Studio. Designed to help real estate professionals capitalize on social media as a low-cost opportunity to build awareness and fill their pipeline, Social Studio automates the creation and execution of organic social media posts directly from the Chime system. Agents no longer need to spend countless hours developing engaging content; Social Studio provides the automation needed to streamline social media marketing efforts. To learn more, watch our video. The Chime team will be conducting demos of Social Studio and showcasing the full breadth and depth of the platform's lead generation, nurture, and conversion capabilities at Inman Connect this week.

People tend to keep their smartphones on them 24/7. Sending out a blast to an SMS list about new properties in the area gets the word out quickly and may help clients get an edge over others looking for similar homes. Segment audiences to ensure customers get messages only about listings in their price range and based on their wants and needs. Real estate agents have to do a bit of work when initially adding a client to the database. Still, segmentation prevents situations where clients get numerous SMS messages that don't apply to them.

As all agents, brokers, and home buyers know, searching for a home is a deeply personal process, and one of the most difficult challenges for buyers is narrowing down what they want. When a prospective buyer walks through a home or searches for one online, they are making hundreds of value judgments, often without ever consciously realizing them or expressing them to the real estate professional they are working with. Thankfully, artificial intelligence (AI) can now help bridge that gap and deliver a customized and personalized experience for consumers, without additional work by the agent or broker. For years, it has been easy to search for homes based on basic criteria like square footage, but what if a client wants something a little more specific, such as hardwood floors in all of the bedrooms, or homes with granite counters and white kitchen cabinets? That's where AI comes in.

Ryan Letzeiser is the Co-Founder and CEO of Obie, a portfolio management platform for commercial and multi-family real estate recently named a Top 100 Finalist for the 2019 Chicago Innovation Awards. Obie also offers tailored and competitive property insurance products. Artificial intelligence (AI) is a newer technology being applied to commercial real estate (CRE). But implementing the technology can be expensive and require a strong IT team with knowledge of how to properly use it. Cloud-based AI is giving CRE companies easier access to technology without having to overcome the hurdles of expense, expertise, and information.

No industry is immune to technological advances, but real estate is one niche that has been traditionally slower to adopt new trends. PropTech is booming and changing the way we buy, sell, and interact with our properties. I have recently been to ProbTech events to deliver keynotes, and more and more companies in the industry are asking for my advice on tech transformation. So, with this post, I would like to share the key trends every real estate professional and property manager needs to be aware of. The real estate and property management industries are uniquely positioned to benefit from big data.

No industry is immune to technological advances, but real estate is one niche that has been traditionally slower to adopt new trends. PropTech is booming and changing the way we buy, sell, and interact with our properties. I have recently been to ProbTech events to deliver keynotes, and more and more companies in the industry are asking for my advice on tech transformation. So, with this post, I would like to share the key trends every real estate professional and property manager needs to be aware of. The real estate and property management industries are uniquely positioned to benefit from big data.

Artificial intelligence has been a hot subject in real estate for a few years now and while some remain uncomfortable with the fast-growing trend, others are already saving time and money by using such technologies in their businesses. While AI has its challenges, the potential gains for the industry far outweigh them. In one of the opening panels of 2018's Expo Real, the yearly international real estate and investment conference taking place in München, Bastian Schulz, head of sales at Leverton; Sascha Donner, co-founder & head of product at startup Evana; Matthew Webster, CFO of Cloudscraper; and Nicolai Wendland, COO of 21st Real Estate, shared their vision on how AI could shape the industry. The highest goal for real estate professionals using AI seems to be the simplification of the acquisition process, at a larger scale. "There is no bigger vision than imagining the process of purchasing one property with one click, like we do with shares. We will be there soon, in a few years," Wendland said.

Despite unpredictable economic and political headwinds, the European real estate sector continues to flourish, albeit in some regions more than others. Competition for deals is fierce and speed is often of the essence: so much so that, according to research1 recently conducted by Drooms, over 50 per cent of real estate professionals in Europe are compromising on the quality of their due diligence in their rush to complete deals quickly. However, modern technology has a solution for those seeking to complete real estate transactions more efficiently. Our research also revealed that where time pressures on due diligence have led to a potential decrease in quality of the process, parties to a transaction have found a solution in technology enabled with artificial intelligence (AI), such as virtual data rooms. According to a Real Capital Analytics (RCA) report published in February 2018, Europe's commercial property investment market returned to growth in 2017, when it registered the third strongest annual expansion on record.2

The European real estate sector continues to flourish in regions such as the UK and Germany, despite strong and unpredictable economic and political headwinds. Successful transactions depend on high quality and detailed due diligence, but competition for the most lucrative deals can sometimes lead organisations to compromise on this stage of the process. The biggest challenge is that the size of real estate transactions is increasing exponentially because of regulatory and compliance requirements and also because of the broader volumes and types of documents involved. This means that more manual processes are required simply to find the right data. The trend for higher volumes and larger transactions in real estate, including higher levels of risk and multiple languages, has important implications for the way in which investment professionals manage the greater complexity of due diligence.

Staying on top of industry changes and new developments is crucial, especially in a business with so much on the line. Changes in local economies, housing needs or zoning issues can seriously impact investments. Developments in customer service aspects -- new approaches or tools to help clients find what they need, and then walk away happy -- can mean the difference between keeping people coming back and losing them to a competitor. Changes in technology, such as the developing field of artificial intelligence, can open up new avenues to make sure you're dedicating resources to the right areas. Even updates to building laws can impact how well a site will do: Without knowing ahead of time about changes, you may get hit by unforeseen costs when doing upgrades, ones that can turn a nice profit into a purchase that barely breaks even.