Apple killed its'Apple Car' last month after years of broken promises and while the world has never seen an actual photo, but new details reveal what it could've been. The features were shared by a reliable industry expert who suggested the vehicle would've been a futuristic-looking microbus with a'private jet' interior. Mark Gurman, an Apple tipster, mentioned the van-like car would boast an all-white exterior, self-driving capabilities and a giant screen inside for FaceTime calls, watching videos and scrolling through apps - much like the iPhone. Experts had predicted the world could see the Apple Car by 2028, but then scrapped after an internal memo was circulated to around 2,000 company employees in February. Apple had never officially confirmed when consumers could expect the vehicle to be released, but it announced that it was abandoning the highly anticipated project after a decade in the works.

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called "Project Titan," is no more. Those working on the technology of some four-odd hype cycles ago--electric, autonomous vehicles--will reportedly now focus on the vaunted advancement of the day, generative AI. The project wind-down was first reported by Bloomberg; TechCrunch reports the restructuring of Project Titan will likely include layoffs. "Prototypes are easy, volume production is hard, positive cash flow is excruciating," Tesla CEO Elon Musk tweeted a few years back. It's a lesson would-be car companies--as well as Tesla--seem to learn again and again.

Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg's Mark Gurman says that Apple has officially canceled the car, breaking the news to nearly 2,000 employees who had been working on it on Tuesday. As part of the change, Apple will move "many employees working on the car" to the company's artificial intelligence division where they will focus on generative AI projects, which Apple is expected to share more about later this year, according to a statement by CEO Tim Cook on the company's earnings call earlier this month. But the car team also included hundreds of hardware engineers and car designers, some of who, Bloomberg reports, will be able to apply for jobs in other divisions of the company. The rest are likely to be laid off.

Apple's development of a self-driving car has proven arduous and massively challenging for the company. The Information today published an extensive chronology of the project so far. It covers some familiar ground for anyone who's been following Project Titan over the years, like a revolving door of leadership, high turnover across the team, and shifting goalposts around what Apple is even trying to accomplish with the large effort. But the report goes beyond recounting the project's history and stumbles. The Information also reveals some interesting new details.

The road ahead looks bumpy for the Apple Car. A new report reveals that the effort, dubbed Project Titan and dating to 2014, has been plagued by a'revolving door of leaders,' time wasted on sleek demos and a lack of commitment to mass production from CEO Tim Cook. According to a report from The Information that's based on conversations with 20 company employees, Apple's Senior Vice President of Software Engineering Craig Federighi is'particularly skeptical' of the project and has voiced his concerns to other senior executives at Apple. Cook - who'rarely visits' the project's offices in Santa Clara, California - has also been'unwilling to commit to mass projection of a vehicle,' the report says, which has frustrated other leaders at the firm. Apple Car has been plagued by management turnover, ever-shifting goals and a lack of full commitment from the company's top leaders, areport in The Information states.

Apple Inc. is pushing to accelerate development of its electric car and is refocusing the project around full self-driving capabilities, according to people familiar with the matter, aiming to solve a technical challenge that has bedeviled the auto industry. For the past several years, Apple's car team had explored two simultaneous paths: creating a model with limited self-driving capabilities focused on steering and acceleration -- similar to most current cars from Tesla Inc. -- or a version with full self-driving ability that doesn't require human intervention. Under the effort's new leader -- Apple Watch software executive Kevin Lynch -- engineers are now concentrating on the second option. Lynch is pushing for a car with a full self-driving system in the first version, said the people, who asked not to be identified because the deliberations are private. It's just the latest shift for the car effort, known as the Special Projects Group or "Project Titan," which has endured strategy changes and executive turnover since starting around 2014.

Apple Inc. is pushing to accelerate development of its electric car and is refocusing the project around full self-driving capabilities, according to people familiar with the matter, aiming to solve a technical challenge that has bedeviled the auto industry. For the past several years, Apple's car team had explored two simultaneous paths: creating a model with limited self-driving capabilities focused on steering and acceleration -- similar to most current cars from Tesla Inc. -- or a version with full self-driving ability that doesn't require human intervention. Under the effort's new leader -- Apple Watch software executive Kevin Lynch -- engineers are now concentrating on the second option. Lynch is pushing for a car with a full self-driving system in the first version, said the people, who asked not to be identified because the deliberations are private. It's just the latest shift for the car effort, known as the Special Projects Group or "Project Titan," which has endured strategy changes and executive turnover since starting around 2014.

Apple has reportedly hired a former Tesla software expert – a strong indicator that work is still progressing on its long-awaited Apple Car. The Cupertino firm has hired Christopher Moore, a former Tesla Autopilot software director, who allegedly had a disagreement with Tesla boss Elon Musk, according to Bloomberg. Moore is reporting to Stuart Bowers, another former Tesla executive who joined Apple last year, the report says, citing insiders'with knowledge of the matter'. Little is known about the Apple project, which is codenamed Project Titan, although previous reports suggested the product could hit the market by 2024. Apple Car could come in the form of a physical vehicle or even a self-driving software system offered through a traditional carmaker, like iOS for cars.

Apple is continuing efforts to advance internal self-driving car technology, with the iPhone maker recently registering more drivers to pilot technology test beds on California roads. In early August, Apple's autonomous vehicle program consisted of 69 test vehicles and 92 pilots, according to filings with California's Department of Motor Vehicles. The number of testbeds has not increased as of Sept. 10, but Apple is now permitted to field 114 registered drivers. As noted by macReports, the increase does not match a peak of 154 driver permits reached in October 2020. It does appear, however, that the tech giant is slowly rebuilding its ranks after nearly halving the number of licensed drivers attached to the program earlier this year.

Artificial Intelligence (AI) is the new reason for massive success in the automobile industry. With the advent of the AI operating system, the industry is creating more innovative smart devices and programmes on a regular basis. Apple was motivated to invest in the autonomous driving system and launch it as Apple's self-driving cars. Project Titan was formed in 2014 and still searching for loopholes for seven years before the ultimate launch. The unique feature of Apple's self-driving cars is the power to an expensive investment on autonomous driving machine.