New Delhi, India – What if Michael had died instead of Sonny in The Godfather? Or if Rose had shared the debris plank, and Jack hadn't been left to freeze in the Atlantic in Titanic*? Eros International, one of India's largest production houses, with more than 4,000 films in its catalogue, has decided to explore this sort of what-if scenario. It has re-released one of its major hits, Raanjhanaa, a 2013 romantic drama, in cinemas – but has used artificial intelligence (AI) to change its tragic end, in which the male lead dies. In the AI-altered version, Kundan (played by popular actor Dhanush), a Hindu man who has a doomed romance with a Muslim woman, lives.

It's not everyday that you meet three tech founders trying to make a break into the glitz of entertainment. "Being fans does not give us a rite of passage," says Ritesh, followed by a hearty laugh. This was in response to how three founders with no background in the entertainment industry decided to set up a fan engagement platform. It was this love for all things movies that took them to build Fangage Labs. Now, it wants to change the way fans interact with celebrities through its brand Wow Talkies . In order to make Wow Talkies work, it was important to move away from what exists.

The next time you sit down to watch a movie, the algorithm behind your streaming service might recommend a blockbuster that was written by AI, performed by robots, and animated and rendered by a deep learning algorithm. An AI algorithm may have even read the script and suggested the studio buy the rights. It's easy to think that technology like algorithms and robots will make the film industry go the way of the factory worker and the customer service rep, and argue that artistic filmmaking is in its death throes. For the film industry, the same narrative doesn't apply -- artificial intelligence seems to have enhanced Hollywood's creativity, not squelched it. It's true that some jobs and tasks are being rendered obsolete now that computers can do them better.