Smart homes, smart TVs, smart speakers, tablets, and more: you can get them all cheaper today, at Amazon's now-iconic Prime Day. Interestingly however, 15 of the top 16 products Amazon is pushing for the company's invented shopping holiday ... are from Amazon. A Toshiba TV with Alexa built in. It's pretty clear why Amazon is doing this. People who buy Amazon smart speakers like the Echo tend to buy 29% more from Amazon, according to a massive recent study.

With Google Home and Apple HomePod gaining ground in the smart speaker space, it looks like Amazon wants to cement its popularity in the U.S. with some major price drops for the Echo LookRemove non-product link, Echo Show, and Echo Dot. Echo savings range from 40% to 50%, and two Fire TV devices are on sale as well. Of course, you'll need Amazon Prime to realize these deals (go here to sign up).Remove non-product link You may also consider our suggestions for getting a short-term Prime membership for free. We've done extensive testing of all Amazon Echo devices and have given Editors' Choice awards to the Show and Dot for vastly different reasons. So read our reviews to make sure you purchase the best Alexa device for you.

Prime Day 2018 will begin on July 16. Amazon Prime members can once again look forward to getting steep discounts gadgets, things for your home, travel gear, and more. While Amazon's Prime Day is not as big as Black Friday (yet), at least you don't have to endure the psychological trauma of being pushed around in large crowds and waiting in long lines out the door at brick and mortar shops. And an added benefit -- without major gift giving holidays coming up, as Amazon puts it, this is a day to focus on yourself. Prime Day is a time Amazon Prime members can enjoy lightning deals, price cuts, and promotions.