Press material is a form of marketing material that's specifically designed to be distributed to the press. Press material is not only used for marketing purposes, but also for public relations. It gives the press an overview of what your company does and who you are as a company. Press releases are also considered press materials, because they are often distributed to the press in order to promote upcoming events or announcements. Press materials can be created in any format, but most people choose to create them as PDFs or PowerPoint presentations, because these formats can be easily shared with others.

This is Sedric, Volkswagen's newest concept for the future of autonomous driving. Sedric (as in self-driving car, get it?) VW claims that Sedric is the first vehicle to be designed for fully autonomous driving "from scratch." Of course, it's important to note that Sedric is just a concept, meaning it does not exist anywhere but in the imaginations of a few VW engineers and designers. Which may explain why Sedric looks so angry.