Model Context Protocol (MCP) standardizes interface mapping for large language models (LLMs) to access external data and tools, which revolutionizes the paradigm of tool selection and facilitates the rapid expansion of the LLM agent tool ecosystem. However, as the MCP is increasingly adopted, third-party customized versions of the MCP server expose potential security vulnerabilities. In this paper, we first introduce a novel security threat, which we term the MCP Preference Manipulation Attack (MPMA). An attacker deploys a customized MCP server to manipulate LLMs, causing them to prioritize it over other competing MCP servers. This can result in economic benefits for attackers, such as revenue from paid MCP services or advertising income generated from free servers. To achieve MPMA, we first design a Direct Preference Manipulation Attack (DPMA) that achieves significant effectiveness by inserting the manipulative word and phrases into the tool name and description. However, such a direct modification is obvious to users and lacks stealthiness. To address these limitations, we further propose Genetic-based Advertising Preference Manipulation Attack (GAPMA). GAPMA employs four commonly used strategies to initialize descriptions and integrates a Genetic Algorithm (GA) to enhance stealthiness. The experiment results demonstrate that GAPMA balances high effectiveness and stealthiness. Our study reveals a critical vulnerability of the MCP in open ecosystems, highlighting an urgent need for robust defense mechanisms to ensure the fairness of the MCP ecosystem.

Large Language Models (LLMs) are increasingly used in applications where the model selects from competing third-party content, such as in LLM-powered search engines or chatbot plugins. In this paper, we introduce Preference Manipulation Attacks, a new class of attacks that manipulate an LLM's selections to favor the attacker. We demonstrate that carefully crafted website content or plugin documentations can trick an LLM to promote the attacker products and discredit competitors, thereby increasing user traffic and monetization. We show this leads to a prisoner's dilemma, where all parties are incentivized to launch attacks, but the collective effect degrades the LLM's outputs for everyone. We demonstrate our attacks on production LLM search engines (Bing and Perplexity) and plugin APIs (for GPT-4 and Claude). As LLMs are increasingly used to rank third-party content, we expect Preference Manipulation Attacks to emerge as a significant threat.