This research studies the impact of Time-Of-Use (TOU) tariffs in a competitive electricity market place. Specifically, it focuses on the question of how should an autonomous broker agent optimize TOU tariffs in a competitive retail market, and what is the impact of such tariffs on the economy. We formalize the problem of TOU tariff optimization and propose an algorithm for approximating its solution. We extensively experiment with our algorithm in a large-scale, detailed electricity retail markets simulation of the Power Trading Agent Competition (Power TAC) and: 1) find that our algorithm results in 15\% peak-demand reduction, 2) find that its peak-flattening results in greater profits and/or profit-share for the broker and allows it to win in head-to-head competition against the 1st and 2nd place brokers from the Power TAC 2014 finals, and 3) analyze several economic implications of using TOU tariffs in competitive retail markets.

Sustainable energy systems of the future will need more than efficient, clean, and low-cost energy sources. They will also need efficient price signals that motivate sustainable energy consumption behaviors and a tight real-time alignment of energy demand with supply from renewable and traditional sources. The Power Trading Agent Competition (Power TAC) is a rich, competitive, open-source simulation platform for future retail power markets built on real-world data and state-of-the-art customer models. Its purpose is to help researchers understand the dynamics of customer and retailer decision-making as well as the robustness of proposed market designs. Power TAC invites researchers to develop autonomous electricity broker agents and to pit them against best-in-class strategies in global competitions, the first of which will be held at AAAI 2013. Power TAC competitions provide compelling, actionable information for policy makers and industry leaders. We describe the competition scenario, demonstrate the realism of the Power TAC platform, and analyze key characteristics of successful brokers in one of our 2012 pilot competitions between seven research groups from five different countries.