PLDT led discussions on Artificial Intelligence (AI) in helping drive business process optimization for the benefit of enhancing economic activities, progres, and recovery in Cebu during the recent ICT/BPM Summit. Along with other technical experts in the ICT sector, PLDT Technology Strategy and Transformation Office Technical Manager Paul Edward Alvarez tackled the untapped potential of AI in helping companies drive forward in their digital transformation journeys. "Demand for Machine learning and Ai and data skills continue to increase globally. For companies that have adopted AI, there have been very visible positive effects both on the top line with new services and cost savings in operations," said Alvarez. PLDT is currently exploring Artificial Intelligence to benefit and enrich the over-all customer experience of subscribers.